Frito-Lay: The Greening of the Salty, Grain-based Category

I read somewhere that the most popular snack in Wisconsin is the Smoked/Cured Meat Category. I should hope The Snack Food Association recognizes the specificity we here at Climateer Investing attempt in our description of their fine work.
(actually the SFA scares me, their reach extends from Wal*Mart to the smallest C-store, how many million individual locations?)
On to Frito-Lay (parent-PEP):

Plano, Texas (September 13, 2007) – SunChips, Frito-Lay’s popular brand of multigrain snacks, announced today the inclusion of the “Green-e” designation across the full line of SunChips snacks. The updated packaging will feature the Green-e logo, a designation from the Center for Resource Solutions used with certified renewable energy certificates. The Center for Resource Solutions is a national non-profit that administers the Green-e program, and works to increase the amount of renewable energy used world-wide. The SunChips brand will be one of the first national consumer packaged goods brands to include the Green-e logo on packaging.

“Including the Green-e on the SunChips line of snacks gives the brand an opportunity to communicate its commitment to support green energy, and hopefully will remind and encourage consumers to take their own small steps to make our world a brighter place,” said Gannon Jones, vice president, marketing, Frito-Lay North America. From the Press Release

Here is the U.S. EPA Climate Leaders page for Frito-Lay.