Wednesday, August 22, 2007

Club a Baby Seal for Dasani Water

By Steve Fagin for

Hey, you! Yeah, you – that’s right, I’m talking to you. I see you sitting at your computer terminal with your Bear Naked granola and Evian water, looking so smug and self-righteous because you’ve kicked the daily croissant-and-Starbucks-Kona-Blend habit.

Well, if you want to go ahead and blow $4.99 on a 12-ounce bag of whole grain oats, honey, almonds, dried cranberries, walnuts and canola oil, that’s your business.

But if you spend even two bits on a plastic container filled with H20 straight from the tap, a whole lot of people, including national environmental leaders and several big-city mayors, are making it their business, effectively telling you and the bottled-water industry to jump in a lake.

Why? Because drinking Dasani, Aquafina or Poland Spring is right up there with driving a Ford Expedition (nickname: Ford Valdez), burning tires in your backyard and clubbing baby seals when it comes to screwing up the environment. Well, OK, maybe not clubbing seals, but you get the point....More