Building a better story about the internet.
For a long time, a certain set of assumptions dominated our
digital imagination. These assumptions should be familiar enough.
Information wants to be free. Anything that connects people is good. The
government is bad. The internet is another world, where the old rules
don’t apply. The internet is a place of individual freedom, which is
above all the freedom to express oneself.
Such ideas were never 100 percent hegemonic, of course. They were
always contested, with varying degrees of success. Governments, for one,
found several ways to assert their sovereignty over online spaces. Scholars sounded
the alarm on the rise of the white supremacist web — the notorious
neo-Nazi site Stormfront launched in 1996 — and presciently observed
that the internet’s connectivity could also make the world worse.
Even so, these assumptions and the intellectual traditions they emanated from — techno-utopianism, cyberlibertarianism, the Californian Ideology — largely
kept their grip on the common sense. The long 1990s is said to have
begun with the fall of the Berlin Wall in 1989 and ended with the
attacks of September 11, 2001. But, when it came to our popular
discourse about the internet, the long 1990s lasted a lot longer.
Then came Snowden. In 2013, the former NSA contractor revealed that
the internet was a vast spy machine for the American security state. A
tremor of tech pessimism crept into public consciousness. Then came
Trump. The media’s failure to anticipate the possibility of his victory
in 2016 led it to amplify the significance of Russian influence
operations via social media — operations that clearly existed, but
which, at a moment of supreme disorientation, metastasized into the deus
ex machina that could explain an inexplicable result. Yet this coping
mechanism had a silver lining: it provided the initial spark for what
has come to be known as the “techlash.”
Journalists and politicians began to pay closer, less credulous
attention to the internet and the companies that control it.
Disinformation remained a key concern, but far from the only one: a long
series of tech scandals have fed the fire, too many to keep count. The
right has also joined the fray: the (laughable) notion that the big
platforms silence conservative voices has taken root in the reactionary
mind, turning a range of right-wing figures into harsh critics of
Silicon Valley.
The resulting shift is stark. A sharper tone prevails in the New York Times
and on Fox News, in statehouses and on Capitol Hill. Criticisms once
confined to scholarly circles, or to more oppositional outlets like The Baffler
and Valleywag, have become conventional, even banal. One could be
uncharitable about the heavy Kool-Aid drinkers who abruptly sobered
up — there is no shortage of annoying figures among the late converts to
tech critique — but the techlash has been a very good thing. We are at
last having a more honest conversation about the internet. The long
1990s are over. The old gods are finally dead.
Who are the new gods? This is what makes our moment so interesting:
the conventional wisdom is cracking up but its replacement hasn’t quite
consolidated. As James Bridle says,
something is wrong on the internet — and something is wrong with the
way we have thought about the internet — but there is not yet a widely
accepted set of answers to the all-important questions of why these
things are wrong, or how to make them right.
Different camps are now competing to provide those answers. They are
competing to tell a new story about the internet, one that can explain
the origins of our present crisis and offer a roadmap for moving past
it. Some talk about monopoly and antitrust. Others emphasize privacy
and consent. Shoshana Zuboff proposes the term “surveillance
capitalism” to describe the new kinds of for-profit monitoring and
manipulation that the internet and associated technologies have made
possible.
These analyses have important differences. But they tend to share a
liberal understanding of capitalism as a basically beneficent system, if
one that occasionally needs state intervention to mitigate its
excesses. They also tend to equate capitalism with markets. Sometimes
these markets become too consolidated and need to be made more
competitive (the antitrust view); sometimes market actors violate the
terms of fair exchange and need to be restrained (Zuboff’s view). But
two articles of faith always remain. The first is that capitalism is
more or less compatible with people’s desire for dignity and
self-determination (or can be made so with proper regulation). The
second is that capitalism is more or less the same thing as markets.
What if neither belief is true? This is the starting point for building a better story about the internet.
The Archipelago and the Network
If capitalism isn’t (only) markets, then what is it?
There have always been markets. Capitalism, by contrast, is
relatively new. Its laws of motion first emerged in Europe in the
fifteenth and sixteenth centuries, and reached escape velocity with
industrialization in the eighteenth and nineteenth.
If capitalism didn’t invent markets, however, it did make markets
much more important. The historian Robert Brenner observes that
capitalism is defined above all by market dependence. Pre-capitalist
peasants can trade and barter, but they don’t depend on the market for
life’s necessities: they grow their own food. In capitalist societies,
on the other hand, the market mediates your access to the means of
subsistence. You must buy what you need to survive, and to have the
money to do so, you must sell your labor power for a wage.
Market dependence doesn’t exist for its own sake. It serves an
important function: to facilitate accumulation. Accumulation is the aim
of any capitalist arrangement: to take a sum of value and make more
value out of it. While markets are certainly central to capitalism, they
aren’t what makes it tick. Accumulation is. To put it in a more Marxist
idiom, capital is value in motion. As it moves, it expands. Capitalism,
then, is a way to organize human societies for the purpose of making
capital move.
There are a few different methods for making capital move. The
principal one is for capitalists to purchase people’s labor power, use
it to create new value in the form of commodities, and then realize that
value as profit by selling those commodities. A portion of the proceeds
are reinvested into expanding production, so even more commodities can
be made at lower cost, thus enabling our capitalist to compete
effectively with the other capitalists selling the same commodities.
This may seem entirely obvious, but it’s actually a very distinctive
way of doing things. In other modes of social organization, the point of
production is to directly fulfill people’s needs: think of subsistence
farmers, growing food for their families to eat. Or the point is to make
the rulers rich: think of the slaves of ancient Rome, doing the dirty
work so that imperial elites could lead lives of luxury.
What makes capitalism so unusual is that production (and
accumulation) isn’t for anything exactly, aside from making it possible
to produce (and accumulate) more. This obsession gives capitalism its
extraordinary dynamism, and its revolutionary force. It utterly
transforms how humans live and, above all, how they produce. Capitalism
forces people to produce together, in increasingly complex combinations
of labor. Production is no longer solitary, but social. ...