Thursday, July 25, 2019

"Tofurky says being able to call plant-based foods ‘meat’ is a free speech issue"

In the matter of:
The state of Tyson
 From MarketWatch:
Oregon-based Tofurky Co. filed a lawsuit against Arkansas’ Bureau of Standards

A meat-alternative food company has filed a lawsuit in federal court claiming an Arkansas law that bans the use of “meat” in labeling plant-based foods violates free speech rights.

Oregon-based Tofurky Co. filed the lawsuit Monday against Arkansas’ Bureau of Standards. Tofurky produces a variety of tofu, quinoa and other plant-based “sausages,” deli slices and burgers.
The Arkansas law’s stated goal is to “require truth in labeling.” It also bans companies from labeling other vegetables, such as cauliflower, as “rice.”...MORE
Besides being home to the largest U.S. protein purveyor, Tyson, Arkansas is also headquarters for WalMart who have nice things to say about Tofurky.

On a related note, after initially ruling that Just Mayo couldn't call itself mayonnaise because it didn't contain the key ingredient - eggs - the U.S. Food and Drug Administration reversed itself  and said "hell, call yourself anything you want":

August 2015 
FDA Says "No Eggs, Not Mayo": VC-backed Hampton Creek's CEO Is Defiant
From the FDA's website:
...FDA’s modern regulatory functions began with the passage of the 1906 Pure Food and Drugs Act, a law a quarter-century in the making that prohibited interstate commerce in adulterated and misbranded food...
According to CrunchBase the seed round was Founders Fund and Khosla with a bunch of Silicon Valley names in B,C and D rounds.

Remember, you can't have silicon without the 'con'....

December 2015
The Mayo Wars Just Ended
But according to Hampton Creek, the FDA has decided that Hampton Creek can keep using the name Just Mayo as long as the company makes some changes to the product’s label...

July 2017
Hampton Creek, Attempting the 2 1/2 Twisting Reverse Uber, Sticks the Faceplant Landing! Entire Board Leaves, CEO Remains!
And the Valley is going crazy!
But seriously, we would have expected nothing less. What a performance!