Knowledge@Wharton—"A ‘World Without Mind’: Big Tech’s Dangerous Influence
From K@W:
French philosopher Rene Descartes famously said “I think,
therefore I am.” But in the digital age, what we think and how we live
are being influenced in a big way by just a handful of tech firms: We
are informed by Google and entertained by Apple; we socialize on
Facebook and shop on Amazon. It’s time to reclaim our identities and
reassert our intellectual independence, according to Franklin Foer, a
national correspondent for The Atlantic and former editor of The New Republic, in his book, World Without Mind: The Existential Threat of Big Tech. He recently joined the Knowledge@Wharton show, which airs on SiriusXM channel 111, to explain why these firms’ hold on society is a cautionary tale for the future.
An edited transcript of the conversation follows.
Knowledge@Wharton: Tech companies such as Amazon
have truly transformed themselves over the last couple of decades [and
become a big part of our lives].
Franklin Foer: Amazon is really one of the most
impressive specimens in the entire history of American business. It
started off as a bookstore, then it morphed into becoming the
‘everything’ store. And it’s morphed beyond that. We know about Amazon
Web Services and how it powers the cloud. We’ve seen how it just keeps
expanding, culminating most recently in its decision to purchase Whole
Foods. The same could be said for Google, which set out to organize
knowledge but then became Alphabet, which has this massive portfolio,
including a life-sciences company that aims to make us immortal.
Where do these companies end? Do we have a problem with their size?
These are questions that go to the fundamental nature of our economy and
whether we can really have a competitive, capitalistic system. There
are more fundamental questions [we need to ask] about the future of our
culture and our democracy because these companies amass tremendous
troves of data about us. Those troves of data are portraits of our
psyche. They use this incredibly powerful information about us in order
to alter our behavior. There’s a huge amount of convenience that comes
with that, but there are also real, important questions that need to be
asked of these companies.
In the last couple of months, we’ve started to ask some of these
questions. The outcome of the last election, with the proliferation of
fake news and the debate over Facebook’s culpability in that question,
has triggered a real backlash against that company. There are a number
of flashpoints that have shifted the debate [about society and
technology] considerably.
“In Silicon Valley, the greatest ambition now is not to displace Google or Facebook. It’s to get bought by Google and Facebook.”
Knowledge@Wharton: There are three or four
companies, which are giants in the tech world, that have unbelievable
amounts of control over so many things in our society.
Foer: Absolutely. The Europeans call them GAFA:
Google, Amazon, Facebook and Apple. There are a couple of reasons why
these guys have triggered so much anxiety and why I found myself drawn
to asking hard questions of them. The first is the accumulation of data.
The second is the way in which that data ends up getting leveraged.
We’re in the realm of algorithms and machine learning and artificial
intelligence, where the advantages that accrue to the companies that
have mastery over those things end up compounding over time.
So the gap grows between those big four and everybody else. We may
already have reached the point where people have stopped trying to chase
them. In Silicon Valley, the greatest ambition now is not to displace
Google or Facebook. It’s to get bought by Google and Facebook. There’s a
real question about [the future of] entrepreneurship here. Where are
the opportunities? If you cease to exist in an economy where you can
displace those big players, the incentive to aim for the stars and to
try to create those kinds of unicorn companies diminishes.
Knowledge@Wharton: You write in the book, “As these
companies have expanded, marketing themselves as champions of
individuality and pluralism, their algorithms have pressed us into
conformity and laid waste to privacy. They’ve produced an unstable and
narrow culture of misinformation and put us on a path to a world without
private contemplation, autonomous thought or solitary introspection. A
world without mind.”
Foer: There’s so much about technology that’s so
wonderful. I have a daughter who’s 12 years old. When she was born,
there was no iPhone, there was no Kindle, there was hardly social media.
Over the course of this decade, incredible things have happened.
They’re real monuments to human creativity, and it’s hard not to bow
down before these creations.
But the magical qualities of these creations shouldn’t distract us,
shouldn’t preclude us from asking skeptical questions because the stakes
here are supremely high. Over the course of the long history of
humanity, we’ve always had tools that have been extensions of us. You
could argue that technology is one of the things that defines us as a
species....MORE