Elon Musk Considering A Boring Company

A few day's late to this but I want it on the blog should I feel the urge to get self reverential referential somewhere down the road.
From Mr. Musk's twitter feed

Traffic is driving me nuts. Am going to build a tunnel boring machine and just start digging...

— Elon Musk (@elonmusk) December 17, 2016

It shall be called "The Boring Company"

— Elon Musk (@elonmusk) December 17, 2016

Boring, it's what we do

— Elon Musk (@elonmusk) December 17, 2016

I am actually going to do this

— Elon Musk (@elonmusk) December 17, 2016