Monday, November 4, 2013

Strange Bloomberg Headlines Are Still With Us

After last August's Hoyt Review (Recommendations Following a Review of the Relationship Between theNews and Commercial Operations of Bloomberg LP) there was fear among the cognoscenti* that the era of Search Engine Optimized Bloomberg headlines had come to an end.

It appears those fears were misplaced at least as far as the SBH Tumblr was concerned: 
UBS Sees Banker Grounds Riff Like Keith Richards Winning Asia Equity Deals

Sex With Dementia Facing Boomers Spurs Elderly Care Group to Seek Policies
Crop Insurance Hazards Shown in Lost Pheasants in Grasslands

Fed Bubble Agonistes Persists as Zero Rates Prompt Great Debate 

France Ranks Companies in Carrot-Baguette Gender-Equality Push

Public Vasectomy With Band-Aid Promotes Family Planning
*See:
Quartz: Bloomberg’s very strange headlines are in danger of making sense

FT Alphaville: Goldman Gratuity Rankles Hoyt Scolding Newspersons: Compliance
Alphaville Looks at Strange Bloomberg Headlines

And our own posts: 
Bloomberg Goes SEO Crazy in the Headline: "Obama $8 Billion Solar Betamax Unwinds as China Backs Rival" (FSLR; GE; SI)
On Bloomberg Headline Writing
From the Strange Bloomberg Headlines blog
Really Bad Business Writing (plus Orwell's rules of writing)