Wednesday, July 10, 2019

"Instagram influencer engagement hovers near all-time lows, study says"

 Well there goes that dream.
And being "Too nervous to steal, too lazy to run for office"* I guess it's back to Burkian plainness:
"All which a man without authority can give--His unbiased opinion, his honest advice, and his best reasons."
          —Edmund Burke (1791)**
From Mobile Marketer:
Brief:
  • Instagram influencers have seen their engagement rates hover near all-time lows as the Facebook-owned app becomes over-crowded with sponsored posts, per a study that analytics firm InfluencerDB shared with Mobile Marketer. The engagement rate for sponsored posts fell to 2.4% in Q1 2019 from 4% three years earlier, while the rate for non-sponsored posts slid to 1.9% from 4.5% for the comparable periods.
  • The engagement rate for Instagram influencers with at least 10,000 followers is steady at about 3.6% worldwide. Influencers with 5,000 to 10,000 followers have an engagement rate of 6.3% and those with a following of 1,000 to 5,000 have the highest rate at 8.8%, per InfluencerDB.
  • The engagement rate for every industry category of influencer has declined in the past year. Travel influencers, who typically have the highest engagement rates, have seen an average drop to 4.5% this year from 8% in 2018. InfluencerDB also observed declines for influencers in beauty, fashion, food, lifestyle and sports and fitness. The firm measures engagement with a "like follower ratio," or the average number of likes on each Instagram post compared to the number of followers.
Insight: 
The declining engagement rates for Instagram influencers, as measured by InfluencerDB, indicate several trends that mobile marketers need to consider when embarking on a social influencer campaign....MUCH MORE
*I can't help thinking of the old T-Bone Walker song "Too Lazy to Work, Too Nervous to Steal".
 (not to be confused with Cholera Joe Hopper songs, below)

**Described by Edward Gibbon (he of The...Decline and Fall...) "The most eloquent and rational madman that I ever knew".


How do you know about Cholera Joe?
He was only the greatest Blues musician of all time.
Wait a minute, wait a minute.
Name his first album.
Bad Kinda Itch.
Huh!

This is incredible, you're a fan! You know, I have every album Cholera ever made, even the unfinished one, Don't Need No Doctor.
God, I lost my virginity listening to Cholera Joe.
Wait, which album?
No album, I-I was at a concert.

Oh Here we go! Cholera Joe's all-time classic "Pebble In My One Good Shoe."
You know, that's the last one he sang with a tooth.
Oh, I know, and did you know that in the second verse of "Where's My Leg," that was an unplanned gunshot?

just shoot me S2:E7