Uh oh, 2019 Is Starting To Get Weird: Coca-Cola Is Bringing Back New Coke (KO)

I know, I know, long suffering reader may be thinking "Starting"?,
but see:

In a first-of-its-kind partnership with Netflix, we’re bringing back New Coke as an innovative way to reach “Stranger Things” fans. https://t.co/m7MEfX6E4i pic.twitter.com/GKvRLZnpDP

— The Coca-Cola Co. (@CocaColaCo) May 21, 2019

This is specifically what they tell you NOT TO DO in junior marketer school.
Don't be New Coke, don't, don't, don't.

But...
You know what's going to happen don't you?
They will become collectibles.

All the Beanie Baby and CryptoKitty folks are going to make their money back in one magnificent score.
Well to that, I say:

"Il faut bien que je les suive, puisque je suis leur chef"

-Ledru-Rollin, 1848*

*Schoolboy French translation: "I must follow them for I am their leader."