ape·shit
From the habit of enraged apes of flinging their own feces at their object of anger (if you haven't experienced this phenomenon first hand consider yourself blessed)....From the CJR's The Audit blog:
Business Insider goes native
All but erasing the line between editorial and marketing
Here’s a Business Insider vertical called the “Future of Business.” Let’s hope it’s not the future of news.
The problems start with the banner across the top of the page:I'm not saying former Wall Street Journaler Ryan Chittum is into copro-anything, just that the first couple dozen words are reminiscent of a poo flinger.
If “Within every industry, transformational change is coming. Embrace it” reads like vacuous ad copy, well, the BI section is sponsored by SAP, and the actual blog posts aren’t much better.
Take the top story in Future of Business right now, headlined, “Hacking Happiness: How Big Data Can Make The World More Joyful.” Now, there’s a lot of dumb shit on Business Insider, but we don’t normally get suspicious about why it’s dumb, since its business model is essentially churning out mass quantities of clickbait.
But this post looks less like hamster wheel sensationalism than it does corporate propaganda...MORE
HT: MoneyBeat
