Monday, June 4, 2012

Bloomberg: Goldman Sachs, Sex, Viagra, Tiger Woods, and Barack Obama

From New York Magazine's article "The Mayor of All Media":
As Michael Bloomberg prepares for his post-mayoralty, his media company is also evolving. For decades, Bloomberg LP saw profits soar by selling just-the-facts journalism and financial information to Wall Street traders. That vision, while still wildly profitable—Bloomberg LP earned $7.6 billion in revenue last year—is now changing. The company is aggressively leasing its terminals abroad even as it is trying to diversify. Last year, Bloomberg spent almost $1 billion to acquire the legal-­research firm BNA and spent millions to launch a ­government-information service called Bgov....
...Bloomberg journalists are constantly evaluated for their productivity. Reporters earn points for the number of clicks their articles receive on the Bloomberg terminal. “It was well known and is well known that if you write a story about Goldman Sachs, sex, Viagra, Tiger Woods, and Barack Obama, you’d get a huge number of clicks,” a former reporter says....
HT: Clusterstock whose headline was "Bloomberg LP, Home Of Hardcore Clickbait".
I don't care who you are, that's funny
-Larry the clickbait guy.