Friday, March 4, 2011

Murdoch Declares: News Corp. Is Carbon-Neutral! (NWS)

Hey, we've been around long enough to bookend this story!!
Here's our May 9, 2007 post "Rupert Murdoch launches effort to green News Corp...".






Here's Rupert's remembrance of that long-ago press conference:

http://www.richardneville.com.au/Journal/webimages/160506-St-Francis-2.jpg


Here's todays story from the New York Times:

The News Corporation, the media conglomerate and parent company of Fox News Channel, has gone carbon-neutral, fulfilling a goal set four years ago, Rupert Murdoch, the company’s chairman, announced this week in a company-wide memo.

“We have become carbon-neutral across all of our global operations, and we are the first company of our kind to do so,” Mr. Murdoch wrote. “We made a bold commitment in 2007 to embed the values of energy efficiency and environmental sustainability into all of our businesses — for the benefit of our communities and our bottom line.”

Mr. Murdoch added that improving the energy efficiency of the company’s day-to-day operations had not only curbed emissions but also “saved millions of dollars.”...MORE
Here is the head shot that was going to accompany the memo, until Mr Murdoch's Public Relations people deemed it "too subtle":

http://www.iomny.com/innercontinental/52407_rupert.jpg

A memo to employees of News Corporation from Chairman and CEO Rupert Murdoch

Dear Colleagues,
I am proud to announce that News Corporation has reached its first major sustainability milestone: we have become carbon neutral across all of our global operations and we are the first company of our kind to do so.
We made a bold commitment in 2007 to embed the values of energy efficiency and environmental sustainability into all of our businesses — for the benefit of our communities and our bottom line....MORE

Here are a couple of our follow up posts:
Unlikely eco-warrior: Rupert Murdoch
Green Rupert: News Corporation's Energy Initiative
Finally, one of our odder Rupert posts:
What is Going on With the Wall Street Journal and Madonna (off-topic)