Okay, Okay. Here's what the FDA actually said, via the Minneapolis StarTribune:
...Cheerios boxes state that Cheerios "is clinically proven to lower cholesterol. A clinical study showed that eating two 1 1/2-cup servings daily of Cheerios cereal reduced bad cholesterol ..."
Those claims make Cheerios "a drug within the meaning" of the federal law and "may not be legally marketed with the above claims in the United States without an approved new drug application, the agency wrote....MORE