From PriceWaterhouseCoopers via Research Recap:
Economics is now the most important driver of Green investment, according to a new study by PriceWaterhouseCoopers, “Technology Executive Connections: Going Green: Sustainable Growth Strategies.” The study explores the “key drivers for change” in the green technology movement.
One of the key findings of the study:
Forty percent of technology executives claim the green movement creates significant market opportunities for their companies, as evidenced by a noticeable increase in customer demand for green products and services.
The study also finds that green companies are acting to head off “stringent” government regulations by imposing their own company and industry-wide standards that, they hope, will deter active government oversight....MORE