Thursday, February 14, 2008

Economics Key Driver of Cleantech Investment

From PriceWaterhouseCoopers via Research Recap:

Economics is now the most important driver of Green investment, according to a new study by PriceWaterhouseCoopers, “Technology Executive Connections: Going Green: Sustainable Growth Strategies.” The study explores the “key drivers for change” in the green technology movement.

One of the key findings of the study:

Forty percent of technology executives claim the green movement creates significant market opportunities for their companies, as evidenced by a noticeable increase in customer demand for green products and services.


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The study also finds that green companies are acting to head off “stringent” government regulations by imposing their own company and industry-wide standards that, they hope, will deter active government oversight....MORE