Monday, October 1, 2007

Private jet firm makes carbon offsetting mandatory

Dear Eco-Aviators. The offset thing doesn't cut it. It's all about behavior change. I've already seen proposals to hold lotteries for non-emergency travel (and come on, how many life-and-death flights have you been on?)If things are as serious as James E. Hansen PhD. says; the only solution is for you to quit flying, immediately.

From the Guardian:
NetJets, the private jet company owned by Warren Buffett's Berkshire Hathaway conglomerate, is to make carbon offsetting compulsory for its customers.
The company will announce today that all new customers at its European operations will have the cost of offsetting their flights added to the bill. NetJets said the move will add about €4,000 (£2,720) to the cost of a NetJets customer a year.

Mark Booth, chairman of NetJets Europe, said he was confident the move would not damage sales. Asked if customers might be put off by the extra cost, he said: "I am sure there will be a few but I think this will add a lot of lustre to our brand. Our client base tends to be well-educated and sophisticated people. They have driven this initiative and should share a lot of the credit."...MORE