From the Center for Media and Democracy:
"As Ronald Reagan loved to remark, "There they go again." WWF, the corporate-funded environmental giant often accused of taking greenbacks in return for greenwashing its corporate benefactors, strikes again. WWF and the Coca-Cola Company today proclaimed a "bold partnership" that has Coke paying WWF $20 million US dollars. WWF touts the deal on its website. A full page New York Times advertisement announcing the deal is headlined "This is our drop," a trademarked phrase of the Coca-Cola company. Indeed, $20 million dollars is just a drop in the bucket, a cheap fee for the PR image bonanza from its partnership with WWF. Other companies giving money to and receiving the blessings of WWF include Alcoa, Altria Group, Walt Disney Company, and dozens more listed on the WWF website. For a run-down on Coke's current global controversies, read our SourceWatch article on Coca-Cola."
PR Watch home page. Wasn't this timely.