"Ken Peattie explains that social marketing can be successful because it focuses on the target audience's point of view, taking account of any emotional or physical barriers that may prevent people from changing their behaviour."
From ScienceDaily
Which sounds better than this:
"More than 140 councils in England have moved to fortnightly emptying to encourage recycling and cut costs, despite warnings of an increase in rat and insect infestation."
“Fortnightly collections, designed to be a green initiative, could result in more people driving to the countryside to dump waste.”
From the Times of London
Bit of a garbage fetish in England:
"Garbage cans all over England are under surveillance tonight. And not by sleepy, fallible humans. At least 500,000 "wheelie bins" now use technology worthy of James Bond's fabled electronics genius "M" (or at least a competent villain from SPECTRE)."
From LiveScience
Then there's Direct Action:
"A council has defended its decision to take a woman to court for dumping rubbish at a town hall."
From the BBC
Talkin' trash and makin' cash:
The penalty?
"He said offenders faced up to five years in prison and a fine of up to £50,000.
Vehicles and other assets could also be seized under the new law, he added."
From the Beeb
From the U.S. EPA:
