From Inside EVs, September 2:
Tesla's so-called "Master Plans" have been more or less the guiding principles behind how the company was run over the last two decades. It's been the set of documents that the public could go back and read to see just how and why the automaker was committed to building more sustainable transportation. It was the rails that kept Tesla on track to what it once said was its ultimate goal: affordable electric vehicles for the world.
That mission has changed. It now seems like Tesla is officially more interested in building robots than cars.
Welcome back to Critical Materials, your daily roundup for all things electric and tech in the automotive space. Also on deck: Acrura is moving to an all-crossover lineup with lots of hybrids and BYD's sales slip for the first time in five years. Let's jump in.
30%: Tesla's New 'Master Plan Part 4' Appears To De-Prioritize EVs
Tesla dropped its Master Plan Part 4 on CEO Elon Musk's social media platform, X yesterday. But rather than tease some shiny new EV or tell the world how sustainable electrified vehicles need to be a focus, it instead published a glorified fluff piece on AI, robotics and something that it calls "sustainable abundance."
Now, it's not like the new plan ignores cars completely. It acknowledges Tesla's roots in electric vehicles as a foundational springboard for the company. But what it doesn't do is focus Tesla's next chapter as a corporation on EVs. Instead, it's putting the spotlight on products like Optimus and other software-driven solutions that use AI to solve the world's problems....
....MUCH MORE
At the company:
https://digitalassets.tesla.com/tesla-contents/image/upload/Tesla-Master-Plan-Part-4.pdfAfter briefly surpassing $500 Billion yesterday Mr. Musk's net worth has fallen back to $488.9 Billion, up $3.1 Billion on the day.
