Thursday, July 18, 2024

"UK first European country to approve lab-grown meat, starting with pet food"

What's with the name? Those -ly names are so last decade.*

From The Guardian, July 17:

Regulators approve Meatly pet product, cultivated chicken made from growing cells

Lab-grown pet food is to hit UK shelves as Britain becomes the first country in Europe to approve cultivated meat.

The Animal and Plant Health Agency and the Department for Environment, Food and Rural Affairs have approved the product from the company Meatly.

It is thought there will be demand for cultivated pet food, as animal lovers face a dilemma about feeding their pets meat from slaughtered livestock.

Research suggests the pet food industry has a climate impact similar to that of the Philippines, the 13th most populous country in the world. A study by the University of Winchester found that 50% of surveyed pet owners would feed their pets cultivated meat, while 32% would eat it themselves.

The Meatly product is cultivated chicken. It is made by taking a small sample from a chicken egg, cultivating it with vitamins and amino acids in a lab, then growing cells in a container similar to those in which beer is fermented. The result is a paté-like paste....

*As we've preached over the years, beware of bombast in stock promoters and cutesy in company names. On the latter here's a 2016 post:

"Silicon Valley Is a Big Fat Lie"

Comparing the geniuses of old Silicon Valley, for example (ca. 1993), Nvidia, "Nvidia Wants to Be the Brains Of Your Autonomous Car (NVID)", who make the chips that will go into the world's fastest supercomputer with the list of names currently on offer:
Bitly, Borkly, Barnly, Molestly, Strinkingly, Happily, Crappily, Maply, Morply, Dottly, Dootly, Godly, Angrily.
And you almost want to cry. See also after the jump....
*****
Silicon Valley's Stupid Name Problem, Visualized