In the post immediately below I may have left the impression that the tone of reinsurer's communicationss is solely based on commercial greed, and that may not be the whole story.
It might be that the business attracts a pessimistic, borderline despondent slice of the business community, exemplified by Eeyore the Actuary:
"It's snowing still," said Eeyore gloomily.So, in an attempt to bring a bit of joy to the industry, here's the current tornado count as compared with recent years:
"So it is."
"And freezing."
"Is it?"
"Yes," said Eeyore. "However," he said, brightening up a little, "we haven't had an earthquake lately."
-The House at Pooh Corner
And that's the weather. Now back to Eeyore for some weekend fun:
"Good morning, Pooh Bear," said Eeyore gloomily. "If it is a good morning," he said. "Which I doubt," said he."Why, what's the matter?" "Nothing, Pooh Bear, nothing. We can't all, and some of us don't. That's all there is to it." "Can't all what?" said Pooh, rubbing his nose. "Gaiety. Song-and-dance. Here we go round the mulberry bush."
-Winnie the Pooh