From Outside Online, April 15:
Spun-out Teslas on snowy roads. Cabins bought for cash, sight unseen. A shoveling disaster. Locals bemoan the pandemic-induced migration of Bay Area residents to the mountains. But there are two sides to the Zoom-town story.
They just kept coming. The day-trippers, Airbnbers, second-home owners, and unmasked revelers. Unleashed after California’s first statewide COVID-19 lockdown ended in late June of last year, they swarmed Lake Tahoe in numbers never before seen, even for a tourist region accustomed to the masses. “It was a full-blown takeover,” says Josh Lease, a tree specialist and longtime Tahoe local.
July Fourth fireworks were canceled, but that stopped no one. August was a continuation of what Lease called a “shit show.”
The standstill traffic was one thing; the locals were used to that. But the trash—strewn across the sand, floating along the shore, piled around dumpsters—was too much. Capri Sun straws, plastic water-bottle caps, busted flip-flops, empty beer cans. One day in early August, Lease picked up a dirty diaper on a south shore beach and dangled it before a crowd. “This anyone’s?” he asked.
Lease was pissed. He couldn’t believe the lack of respect people had for this beautiful area, his home for two decades. Plus, they’d invaded during a pandemic, bringing their COVID with them.
That day, after the diaper incident, Lease went back to his long-term rental in Meyers, California, a few miles south of the lake at the juncture of Highways 89 and 50, where he could see the endless stream of cars. An otherwise even-keeled guy, he logged on to Facebook and vented. “Let’s rally,” he posted on his page, adding that he wanted to put together a “non welcoming committee.” He was joking—sort of. But word spread like the wildfires that would soon rage uncontrollably around the state. Before long someone had designed a flyer of a kid wearing a gas mask, with a speech bubble that read “Stay Out of Tahoe.” It went viral.
On Friday, August 14, at four o’clock, over 100 locals from around the lake began to gather. They commandeered the roundabouts leading into the Tahoe Basin’s major towns—Truckee, Tahoe City, Kings Beach, and Meyers in California, and Incline Village in Nevada—to greet the weekend hordes. Young women in bikini tops, elderly couples in floppy hats, and bearded dads bouncing babies in Björns held up hand-painted signs: “Respect Tahoe Life,” “Your Entitlement Sucks!,” and “Go Back to the Bay.” One old-timer plastered his truck with a banner that read “Go Away” and drove around and around a traffic circle.
But summer turned to fall, which turned to winter, which became spring, and the newcomers are still here. It’s not just the tourists anymore, whose numbers have ebbed and flowed with lockdown restrictions and the weather and whose trash has gone from wet towels twisted in the sand to plastic sleds split in the snow. There’s another population of people who came and never left: those freed by COVID from cubicles and work commutes. They migrated, laptops in tow, to mountain towns all over the West, transforming them into modern-day boomtowns: “Zoom-towns.”
In Lake Tahoe, the unwelcoming party was hardly a deterrence. The outsiders have settled in.
“Absolutely bananas.” That’s how Truckee-based realtor Kaili Sanchez of Sierra Sotheby’s described real estate activity in 2020. And, she added with an air of disbelief when we spoke in mid-January, it’s still going strong.
The bulk of Sanchez’s clients come from the Bay Area and L.A. “They’ll say, ‘I want all the screens out of the house,’” she says. “‘I just want to hear the birds! See the stars!’” But much of the activity is also represented by locals capitalizing on the frenzy and cashing out, she says. They’re heading to Reno, Nevada. To Montana. Back east, to the ice, to get two houses for the price of the Tahoe one. Year-over-year stats from Sierra Sotheby’s are staggering: In November 2019, the agency had 67 pending sales, totaling $38.2 million. In November 2020, it had 94 pending sales, totaling $127.6 million.
According to Zillow, Truckee (population 16,735) saw 193 home sales in December 2020 alone, an 88 percent increase over December 2019. Home values were way up, too—December’s median sale price in Truckee was $833,000, an almost 30 percent increase compared with the same month the year before. Sales have soared as high as the Sierra Nevada’s snow-covered peaks, especially for properties with views of them. In wealthy Incline Village, the median home price hit $2.2 million in February 2021. And even on the relatively humble, less developed west shore, the median sales price in 2020 was $756,000. Inventory is at a historic low, while demand is at an all-time high. For example, Truckee’s Tahoe-Donner neighborhood typically has 80 to 100 homes for sale at any given time during the summer. In the first week of 2021, it had six. Buyers are signing contracts after Zoom walk-throughs, or even sight unseen, says Sanchez, and multiple offers over the asking price are now standard, as are all-cash bids. More than one Tahoe local has gotten a knock on their door, accompanied by an unsolicited offer: “I’ll give you $2 million for your house.”....
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