The media companies should push for review of the platforms and their algos.
Turnabout being fair play and all.
From the Sydney Morning Herald:
Google has slammed News Corp's proposal for the government to introduce a review panel to scrutinise algorithms used by digital platforms, telling the competition regulator the publisher's idea was "unnecessary and ill-conceived".The "Review Board" will never happen but it's fun to see the GOOG's reaction to even a hint of looking at what they're up to.
In a second submission to the Australian Competition and Consumer Commission's (ACCC) inquiry into digital platforms, the search giant claimed that an algorithm review board would not be practical, and more transparency could expose the search engine to being manipulated by bad actors.
It said “mandating disclosure of Google's algorithms would conflict with long-standing legal protections for trade secrets and other intellectual property" and would prompt "serious" questions as to how a review scheme would operate and its purpose.The ACCC is in the final weeks of preparing a preliminary report for the government as part of a world-first inquiry about the impact of the digital platforms, such as Facebook and Google, on media publishers and their advertising revenues.
Google's additional comments to the regulator comes after months of forums, submissions and scathing criticism from media companies. Fairfax Media (owner of The Sydney Morning Herald and The Age) has an advertising partnership with Google....MORE
