"ISIS Equity changing name to something less terrorist-y"

From Fortune:

 

Private equity firm feels like it has no choice but to bail on its brand.

ISIS Private Equity is the latest business to change its name so as not to be associated with the terrorist group that is most notable for its barbarism.

The London-based firm was founded in 1995 to invest in mid-market British companies, so far having done more than 100 deals. It has raised over $1.5 billion in fund capital, most recently securing $360 million for its fifth flagship fund in 2012....MORE