Wednesday, June 25, 2025

"Report: Apple Is Considering Buying AI Startup Perplexity"

I was looking forward to Perplexity coming public, it's a good one. The integration with the SEC's EDGAR database is handy.

From Tech.co, June 24:

Samsung already has a partnership in the works with Perplexity, potentially complicating an Apple buyout.  

Apple has internally discussed acquiring Perplexity, an AI startup with a search engine and chatbot used by around 15 million people, says a new report.

The tech titan has been slow to jump on the artificial intelligence trend, and has even gotten flack in recent months for delays to its AI rollout on Siri, in addition to delivering underwhelming Apple Intelligence features.

Apple has a market cap of over $3 trillion. Buying its way out of its AI problem makes a lot of sense.

What to Know About the Potential Acquisition
Apple’s head of mergers and acquisitions, Adrian Perica, has discussed the possibility of buying Perplexity with top decision makers including services chief Eddy Cue. At least, that’s according to insiders who spoke with Bloomberg, the publication that broke the news.

The discussions, which are “at an early stage,” might not lead to an offer....

....MUCH MORE 

The Bloomberg story is from June 20 so not market-moving news, still helpful as backgroung though.