Sunday, June 25, 2023

"Font Design 2030: How the Marine Corps can win its war on words"

From Task&Purpose, January 25, 2023:

To build a more lethal force, the Marine Corps needs a font for the 21st century. 

Over two years into the implementation of Force Design 2030, the Marine Corps is in the midst of “transform[ing] our traditional models for organizing, training, and equipping the force to meet new desired ends, and do[ing] so in full partnership with the Navy.” It is well established that “[o]ur ability to innovate is a hallmark of the Corps,” but it is also accepted that “[d]eep institutional change is inevitable when confronting modernization on this scale, and that type of change is hard.” Through significant efforts, the Marine Corps has implemented a seismic change in shaping our force to increase its lethality, mobility, and resiliency. 

While Marine Corps Commandant Gen. David H. Berger has set the priorities of what needs modernizing, it is also incumbent on the rest of us to see if there are better ways of doing business that fall within the innovative intent of Force Design 2030. One such change to consider is the font we use for our correspondence. 

Although small in comparison to what Force Design 2030 proposes, there are better options that could improve the readability, efficiency, and persuasiveness of our documents which would ultimately make us a better force. And while this may sound like a mundane and minor concern, rest assured, it is anything but. Consider this month’s revelation that the U.S. State Department is shifting from Times New Roman to Calibri, a change undertaken in the name of accessibility that launched a flurry of responses from observers within and outside the department. Regardless if one agrees with the State Department’s ultimate choice, the change itself proves our point: font choice matters.... 


So, Teutonic is out? They should al least go with umlauts:

"...In a move designed to make Uber seem more "bad-assed and scary in a quasi-heavy-metal manner," the Goldman Sachs, Menlo Ventures and Bezos Expeditions-backed company officially changed it's name to Über on  Monday.
"Much like Mötley Crüe and Motörhead, Über is not to be messed with," said founder Gärrëtt Cämp, né Camp..."

Also at Task&Purpose:

Army secretary concerned ‘woke military’ criticism could hurt the service