Looking For A Last Minute Gift? Ogilvy's Rory Sutherland Has An Idea

Mr. Sutherland is vice-chairman of Ogilvy, UK. You don't get to that position without being creative.
He's also a behavioural economics wonk.

The trick is to give Amazon gift cards to all your most incompetent friends and relatives, but to keep a note of the number. If you find it hasn't been redeemed in six months, simply spend it on yourself. https://t.co/s1Ruo4du9a

— Rory Sutherland (@rorysutherland) November 24, 2018

Mr. Sutherland apparently roused the haters and Grinch-callers because a few hours later he came back with

What I would really like to give this Christmas is Wikipedia gift cards. Simple mechanic: I give Wikipedia £20 for each recipient. They are reminded of my donation every time they visit @Wikipedia. Hence I fund a public good with a private gift.

— Rory Sutherland (@rorysutherland) November 24, 2018