The headline from CB Insights is a bit confusing. The company (JAB) itself is based in Luxembourg City but the very German Reimann family owns 90%.With that bit of geography behind us, onward!
Through an Austrian company.
Which is a subsidiary of a German company....
From the Financial Times:
JAB Holdings, the investment company behind brands including Keurig Dr Pepper and sandwich chain Pret A Manger, aims to raise as much as $8bn from investors to further its multiyear acquisition spree in the consumer sector.
The firm, which manages the fortune of Germany’s billionaire Reimann family, has begun contacting investors including family offices, university endowments and sovereign wealth funds about its latest fundraising, three people informed on the plans said. The cash will go into the JAB Consumer Fund, which was founded in 2014 to invest alongside the holding company, adding firepower to the family’s money....MUCH MORE