Thursday, June 20, 2019

How Beef Magazine Covered Beyond Meat's IPO (BYND)

From Beef Magazine, Jun 20, 2019:
Fake meat goes public
Judging by investor reaction to Beyond Meat’s initial public offering last month, there’s at least the perception of a growing appetite for meat substitutes....MORE
I've been asked why we haven't posted on BYND despite our dozens of posts on alt-protein.

The short answer is: it is not tradeable. What you have here is a mediocre concoction that tastes ok if you use plenty of condiments and maybe a small salad on top of the patty.
But you don't dare short it (yet). The offering was priced May 2nd at $25. It traded at $201.88 on June 18th,  
At 12:52PM EDT June 20  $164.75 -4.53, last.

Previously on the protein channel:

"How the Cattle Industry Is Fighting Against #FakeMeat"
The real concern of the protein peeps is that the big-money-types (Gates, Khosla, Li Ka-Shing et al) backing the stuff might start throwing their political weight around, as noted a couple weeks ago in "Companies Are Betting on Lab-Grown Meat, but None Know How to Get You to Eat It":
The dream of any right-thinking change agent is to mandate that people use your product.
If that approach is not feasible the fallback is to tax the competition

Here at Totalitarian Marketing Group we supply strategies for the power-mad while making life easier for the top 0.0000001%. TMG, when nudge just isn't fast enough....
Nestlé Backs New European AgriFood Tech VC Fund
The Largest U.S. Protein Processor (chicken, beef, pork) Is Investing in Lab Grown Meat
Here are the Tyson press releases:
Tyson Foods Invests in Cultured Meat with Stake in Memphis Meats
Why We Are Investing in Alternative Proteins

Dealflow: "New Investors Flock To Food"
"Silicon Valley and the Search for Meatless Meat"
"Where’s The Beef? China Signs $300 Million Deal with Israel to Import ‘Lab Meat’"
Bill Gates Invests In Another Lab-Grown Meat Company
"Bill Gates headlines an all-star list of investors pumping $75 million into meatless burgers"

Mr. Gates also partnered with Li Ka-Shing and Khosla on Hampton Creek which is attempting to pivot from Just Mayo into laboratory-grown 'meat'.*
"Mayo-scandal firm Hampton Creek from San Francisco going whole hog for Frankenmeat: report"
Just Mayo Guy, Hampton Creek's Josh Tetrick, Pivots to Industrial Scale Ingredient Supply Biz
Hampton Creek: Remember All Our Vegetarian Talk? Never Mind    
Questions America Wants Answered: Is Eating Lab Grown Human Flesh Cannibalism?
"People buying meat from strangers on social media is a serious problem"
Seven Startups Creating Lab-Grown Meat
And many more, use the 'search blog' box if interested.