Friday, September 21, 2018

"Strap on the Fitbit: John Hancock to sell only interactive life insurance" (MFC; FIT; GRMN; AAPL; GOOG)

We have a general rule: Don't buy companies with rhymey names, Fitbit, GoPro etc.. In the case of Fitbit, they will probably be crushed and ground to dust by Apple.

From Reuters, Sept. 19:
John Hancock, one of the oldest and largest North American life insurers, will stop underwriting traditional life insurance and instead sell only interactive policies that track fitness and health data through wearable devices and smartphones, the company said on Wednesday

The move by the 156-year-old insurer, owned by Canada’s Manulife Financial Corp (MFC.TO), marks a major shift for the company, which unveiled its first interactive life insurance policy in 2015. It is now applying the model across all of its life coverage.

Interactive life insurance, pioneered by John Hancock’s partner the Vitality Group, is already well-established in South Africa and Britain and is becoming more widespread in the United States.

Policyholders score premium discounts for hitting exercise targets tracked on wearable devices such as a Fitbit or Apple Watch and get gift cards for retail stores and other perks by logging their workouts and healthy food purchases in an app.

In theory, everybody wins, as policyholders are incentivized to adopt healthy habits and insurance companies collect more premiums and pay less in claims if customers live longer...MORE