Any of them.
From The Register:
Not sorry we did it – just sorry you're pissed off
Jojo Hedaya, the CEO of email summarizer Unroll.me, has apologized to his users for not telling them clearly enough that they are the product, not his website.In fact as we said about this Kalanick fellow in a different context back in 2014:
Unroll.me is owned by analytics outfit Slice Intelligence, and the site began life in 2011 with a fairly useful function. Its software crawls through your email inbox, noting which services and alerts you have signed up for. You can unsubscribe from the stuff you don't want, and shift all those regular emails you do want into a digest, sent once a day.
It's a way of tidying up and organizing all those notifications from your bank, newsletters, and so on. It's also free to use, and it accesses your email account, and so obviously it sells anonymized summaries of your messages to anyone with a checkbook.
Over the weekend, it emerged Uber had, at times, played fast and loose with people's privacy. At one point, it was buying anonymized summaries of people's emails from Unroll.me, allowing the ride-hailing app maker to, for instance, figure out how many folks were using rival Lyft based on their emailed receipts.
Not a great look. So in a blog post Sunday, Hedaya apologized – not for actually selling off the contents of users' inboxes, but for upsetting people when they found out.
"Our users are the heart of our company and service. So it was heartbreaking to see that some of our users were upset to learn about how we monetize our free service," he said. "And while we try our best to be open about our business model, recent customer feedback tells me we weren't explicit enough."
Here's the Real Problem With Uber: You Can't Trust Them