It seems Google and Facebook really are taking ALL the growth in ad revenue
It’s a big day in American digital ad land, with the publication of the Interactive Advertising Bureau’s year-end report for 2016.
You’ll find it here.
But before you delve into that, consider this tweet from Jason Kint.
so @IAB just dropped 2016 #s. Duopoly in full force -> takes 89% of growth. "Everyone Else" loses more share courtesy of Facebook. @dcnorg pic.twitter.com/urglxDrooM— Jason Kint (@jason_kint) April 26, 2017
Kint runs a thing called Digital Content Next, which is the key trade body for what is generally regarded as grown-up, mainstream media. They’ve even let the FT in as a member....MORE
"...But the fact is that we are going to have to revisit our content policy here on FTAV.
You’ll be glad to know we’ve made a start."
How to tap into that humanised pet market - 'It’s an investment case! Yes really.' https://t.co/K5dq7z6MVf pic.twitter.com/3YkkUWCfZv— Financial Times (@FT) April 26, 2017