Wednesday, February 1, 2017

Traffic Rankings: "If the Markets Are So Great, Why Are Finance Sites Struggling to Attract Readers?"

The answer, of course is that the U.S. market has been in a going-on-eight-year bull market and fear sells better than greed.
In the words of a Washington Post blogger:

...When in doubt, go with the most hysterical headline.
(Rule one of blogging is that the End Of The World will be good for page views.)
That's Joel Achenbach. Good insight.
From ZeroHedge:
As markets continue to break record highs, the echelon of premier finance sites in America continues to undergo deleterious drawdowns in their traffic. Anyone who operates a finance site knows that lack of volatility is the death knell for traffic. People aren't interested in reading about stocks, generally speaking, when markets are effervescently gliding towards new highs. They are, in fact, keenly interested in horrible news and/or rapidly declining equity prices.
According to data provided by, sites solely focused on finance have struggled, mightily, especially in recent months. Part of it has to do with boring markets -- but another working theory is the recent news cycle dominated by politics.


"Activist investor seeks Salon stake to make run at TheStreet"