From NPR's The Salt:
The from Kraft last week that the company is ditching two artificial dyes in some versions of its macaroni and cheese products left me with a question.
Why did we start coloring cheeses orange to begin with? Turns out there's a curious history here.
In theory, cheese should be whitish — similar to the color of milk, right?
Well, not really. Centuries ago in England, lots of cheeses had a natural yellowish-orange pigment. The cheese came from the milk of certain breeds of cows, such as Jersey and Guernsey. Their milk tends to be richer in color from beta-carotene in the grass they eat.
So, when the orange pigment transferred to the cow's milk, and then to the cheese, it was considered a mark of quality.
But here's where the story gets interesting.
Cheese expert of the University of Vermont explains that back in the 17th century, many English cheesemakers realized that they could make more money if they skimmed off the cream — to sell it separately or make butter from it.
But in doing so, most of the color was lost, since the natural orange pigment is carried in the fatty cream.
So, to pass off what was left over — basically low-fat cheese made from white milk — as a high-quality product, the cheesemakers faked it.
"The cheesemakers were initially trying to trick people to mask the white color [of their cheese]," explains Kindstedt.
They began adding coloring from saffron, marigold, carrot juice and later, annatto, which comes from the seeds of a tropical plant. (It's also what Kraft will use to color its new varieties of macaroni and cheese.)
The devious cheesemakers of the 17th century used these colorings to pass their products off as the full-fat, naturally yellowish-orange cheese that Londoners had come to expect....MORE