Story from the Telegraph.**
*Gary Trudeau had one of his characters translate the phrase as "Keep an eye peeled for broads", ca. 1977. Not sure he'd do it ca. 2009.
**But then again... here's what comes up when you search the Telegraph's site for "Norfolk Broads":
Telegraph.co.uk search results
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Rising sea levels from global warming 'could wipe out Norfolk ...
08/03/2009 | By Sarah Knapton | earth
Rising sea levels caused by global warming could destroy the Norfolk Broads and Thames Estuary within a hundred years, climatologists will warn this week.