From PYMNTS.com, August 3:
Apple has reportedly formed a team to develop a search experience similar to ChatGPT.
That’s according to a report Sunday (Aug. 3) by Bloomberg News, which says the so-called “Answers, Knowledge and Information” (AKI) group is building an “answer engine” — a system capable of crawling the web for responses to general-knowledge questions.
The report says Apple is exploring a standalone app, as well as new back-end infrastructure aimed at powering search capabilities in future iterations of Siri, Spotlight, and Safari.
Bloomberg notes that Apple has also recently begun advertising job openings for the team on its careers site:
“Our work fuels intuitive information experiences across some of Apple’s most iconic products, including Siri, Spotlight, Safari, Messages, Lookup, and more. Join us in shaping the future of how the world connects with information!”
Many of these listings specifically mention experience with search algorithms and engine development, leading Bloomberg’s Mark Gurman to conclude that while a finished product may still be a long way off, the company is unmistakably working on” a stripped-down, Apple-built approach to ChatGPT-like search.”
Apple CEO Tim Cook said last week that the company planned to “significantly” step up its AI investments and dedicate more staff toward building its Apple Intelligence features.
Speaking during an earnings call, Cook said Apple is making “good progress” on infusing more AI capabilities in Siri, which are due next year. The tech giant aims to come up with a “more personalized” Siri and for AI features in iOS to be “deeply personal, private and seamlessly integrated,” the CEO said....
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