You can see why, very early on in my career, I decided against specializing in retail? I would never have seen this fusion coming or thought it would be a smash hit.
From NBC News, January 18:
If you were hoping to snatch a unique, sports bar-inspired flavor in your lip balm, you'll now have to wait.
On Wednesday, balm specialists Burt's Bees announced a collaboration with Hidden Valley Ranch to create balms inspired by classic wings-adjacent flavors.
In a release published Wednesday, the companies said they would be releasing balms that come in Hidden Valley Ranch, Buffalo Sauce, Crunchy Celery, and Fresh Carrot flavors.
“We are officially in wing eating season, which feels right at home for Hidden Valley Ranch,” CC Ciafone, marketing director at The Clorox Company, which owns the Hidden Valley Ranch brand, said in the release....
....MUCH MORE
I wonder if is too late to do the Axe Body Wash/Blue Cheese mash-up?
Axe already has their Aqua Bergamot Premium Body Wash, Golden Mango Premium Body Wash, Excite! (A crisp coconut & black pepper butterflies-in-your-belly fragrance) and Anarchy (A high-definition dark pomegranate & sandalwood scent) so they are obviously open to ideas.
At first I thought, perhaps a Gorgonzola or Stilton for short-notice supply reasons but on reflection, as the kids used to say, Go Big or Go Home, why not The King, Roquefort.
And then I was awakened from my retail reverie by a question about pinning the price of copper via derivatives.
Ahhh, Roquefort.
