From The Hustle, December 12:
Adam Neumann’s apartment startup adds a social component and an app to tenant life.
Hey, remember August 2022, when a16z gave its biggest check — for $350m — to Adam Neumann to create Flow, an apartment startup?
It was a controversial move, considering Neumann’s failure as CEO of the now-bankrupt WeWork. But Flow’s first building is here, and Business Insider’s Ben Bergman was the first journalist to see it.
OK, so what’s the deal?
Flow’s first property is the 639-unit Society Las Olas in Fort Lauderdale. It’s one of six buildings Neumann paid $1B+ for in 2021.
It sounds like Flow WeWork-ified an existing apartment building to be more social, reopening a poolside restaurant and adding fitness classes to a revamped gym, concierge staff, and an app residents can use to communicate.
Staff learn about residents’ hobbies and interests. Tenants are encouraged to network — yes, it has a coworking space — and share their businesses and passions.
Is it expensive?........MUCH MORE
Previously:
"Get Used to Startups Trying to Reinvent Housing"
