This next column you read in this space could be written by a machine, at least if the Associated Press' plan catches on.
What
used to be called a "wire service" in bygone times when its teletypes
fed news outlets with dispatches from around the globe, written by some
of the top reporters in the business, now will churn out
corporate-earnings stories composed by a computer. The notion is that
earnings reports are formulaic drudgery that a machine can do just as
well, freeing AP journalists to write enterprise pieces, and that no
more news jobs will be lost. That's the official line anyway.
Robots
are performing more and more tasks, working cheaper than any human and
better in most cases. So it's hardly a surprise that they're moving from
the factory floor to the newsroom to remove the last human in the chain
of production. But what emerges from robot-written stories depends, in
no small part, on what's been programmed into the robot.
That
the news can be manipulated is a story as old as William Randolph
Hearst. But doing the same via a computer in order to produce a certain
response from the reader has reached a new level. It emerged last week
that Facebook had manipulated its so-called news feeds to subscribers to
test their reactions. And, it turned out, those who got more downbeat
feeds had more pessimistic posts, while those receiving more positive
feeds posted cheerier stuff.
This came
as a shock to Facebook subscribers—not that they were so malleable but
that they were treated as lab rats in a mass psychology experiment
without their consent. They, however, constitute a self-selected sample:
narcissists who think what they post is of interest to others, and
voyeurs who are interested in what others post. As such, they are
especially susceptible to what they see and hear, with little regard to
its importance or validity.
A form of
the Facebook effect also is being utilized by the Federal Reserve under
the guise of "forward guidance," the notion that, by transmitting its
intentions for future monetary policy to the financial markets, the
central bank can better achieve its desired outcome. By signaling its
game plan, the Fed thinks it can reach full employment and low inflation
while avoiding untoward moves in financial markets, the likes of which
proved so destructive in 2008.
The
results of the Fed's experiment appear promising. After more than five
years of the Fed's keeping interest rates near zero and quintupling the
size of the central bank's balance sheet, the U.S. stock market is
setting records, with the Dow Jones Industrial Average climbing over the
17,000 mark for the first time. Bond yields remain near record lows,
especially for riskier securities, even as the Fed tapers its
bond-buying program. So, who could complain?
The
Bank for International Settlements, for one. The so-called central bank
for central banks warned in its annual report released last week that
"euphoric" financial markets have come unhinged from economic reality.
Under the thrall of ultrastimulative monetary policies that have pushed
short-term rates to zero (and, in the case of the European Central Bank,
into negative territory), asset prices risk reaching the bubble stage
and risk another bust, as in 2007-08.
Better
to withdraw the monetary stimulus sooner than risk a crisis later, the
Basel-based BIS declared. "Particularly for countries in the late stages
of financial booms, the trade-off is now between the risk of bringing
forward the downward leg of the cycle and that of suffering a bigger
bust later on," it said. That downbeat view was screened out by other
central banks, notably the Fed and its chair, Janet Yellen. In a
presentation to the International Monetary Fund on Wednesday, she pushed
back against the idea of moving up the eventual rise in U.S. short-term
rates to cool signs of incipient overheating in the capital markets.
"Macroprudential"
measures, to use the buzzword of the moment, are better suited to
staving off destabilizing bubbles. Raising interest rates risks hurting
the real economy, Yellen emphasized. She further argued that this also
would have been the case in the middle of the past decade, when critics
contend the Fed allowed the housing bubble to inflate by nudging up
short-term rates at a glacial pace....
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