From RadarOnline, November 7:
Hollywood A-lister Gwyneth Paltrow's Goop lifestyle brand is in the soup as it seems shoppers have had enough of $75 This Smells Like My Vagina candles and $15,000 gold-plated sex toys.
She recently pulled the plug on a physical Goop store in London after Brits failed to show her wacky wellness cures and pricey homewares and presents any love, RadarOnline can reveal. She lost around $2m in the process.
Now the firm, which derives most of its revenue from global online sales, is struggling to keep its healthy glow.
In 2018, New York Times said Goop was worth $250 million. That came just a decade after Paltrow launched Goop as a newsletter with recipes for banana muffins and turkey ragu.
Earlier this month it was reported that 18 per cent of staff had been let go.
One report — denied by Goop — said overall sales had plateaued since 2021, despite the continuing progress of the $5.6 trillion [sic] wellness industry that Paltrow sent stratospheric.
A much-hyped budget beauty line for Target, and Amazon is also said to have floundered.
Her clothing line, G Label, has never captured women’s imagination like The Row, despite sharing the same tasteful, neutral "quiet luxury" aesthetic that has made Mary-Kate and Ashley Olsen’s label so popular and successful.
Paltrow determinedly wore her brand throughout her high profile 2023 trial that saw her take the stand for eight days defending herself against a $300,000 lawsuit after a ski crash in Utah.
"We’ve been through a lot," Paltrow, 51, admitted at a Forbes summit last week, before adding: "Some years, we’ve doubled in growth. Some years, we are flat. Some years, we’re down, then we’re back up."
Wellness watchers have declared that the company is in crisis, and the woman steering the ship is seeking a way through the storm and possibly courting buyers to take over the firm.
Paltrow "was an absolute genius to commodify wellness the way Goop did", said Beth McGroarty, vice-president of research at the Global Wellness Institute....
....MUCH MORE
May 2021
Meanwhile in Paris, A Confession
I do not know it the Financial Times' Paris Bureau follows the (former) tradition of the London mother ship of maintaining a cake trolley but if they do, this slip by Mr. Keohane, and the progression that follows—a baguette, then maybe one small pastry followed soon enough by shoveling the entire bakery into the gaping maw while mainlining a sucrose/dextrose/insulin highball—this progression introduces a whole new level to the hitherto theoretical "trolley problem":
I had a pita. A gateway carb
— David Keohane (@DavidKeo) May 10, 2021
Mr. Keohane's acknowledgment was in response to this:
bread?
— Katie Martin (@katie_martin_fx) May 10, 2021
a humblebrag for the ages https://t.co/GG0PPzIdhH
And in other Gwyneth Paltrow news, one of her vagina scented candles apparently exploded in the home of a gentleman in Texas, leaving the house smelling like, one can only assume, Ms Paltrow's va-jay-jay.
Gwyneth Paltrow Goop Sued ... Your 'Vagina' Candle Blew Up!!!I'll say this for the old-time patent medicine hucksters, nasty as they were they didn't subject folks to stories like this:
For Goop team, smelling Gwyneth Paltrow's vagina was just another day at the office
January 2020
"How Spiritual Snobs Became the New One Percent"
August 2021
"Luxury Belief Systems and Economic Stagnation: The Recipe for Our Discontent"
December 2017
Resiliance, Brittleness and Catastrophic Failure: Everything Is Fine, Until It Isn't
Another fashion mash-up, a repost from May 2014. And 2015. And 2016
It’s always about timing. If it’s too soon, no one understands. If it’s too late, everyone’s forgotten.
– Anna Wintour
"The latest venture from the Duchess of Montecito? Sussex Goop"
Here's hoping she doesn't do the candles....
Things change and organisms adapt.
In 1937 the Timely Climateer coat was the height of fashion at Saratoga:
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