Apple hasn’t talked about it publicly, but the company is hiring human editors that will curate content for its upcoming News app and work with publications to quickly surface breaking stories.
When Apple showed off its News app coming to the US, UK, and Australia with iOS 9, it didn’t say much about how the content would be curated beyond publishers submitting their own RSS feeds. At first Apple is just pulling in news from RSS feeds ahead of rolling out publishing tools for creating rich content specifically for the platform, but how will the company present the news to readers? Who will get front-page billing? How will categories and breaking stories be presented? We get a few of those answers in a new job listing from the company seeking human editors for the platform, but there are still questions regarding how Apple will overcome the curation issues it deals with on the App Store for the News platform....MORE
Apple’s job listing notes that News editors will be responsible for gathering “the best in breaking national, global, and local news.” They will also be working firsthand with publications to “drive relationships with some of the world’s leading newsrooms, ensuring that important breaking news stories are surfaced quickly, and enterprise journalism is rewarded with high visibility.” And Apple won’t just be curating stories from the big players. It also mentions a focus on surfacing original content from both “the largest to the smallest” publishers. News editors will also track social media for breaking stories, according to the job listing.So Apple won’t be relying on algorithms for News, admitting in the job posting that software alone won’t be able to “recognize original, compelling stories” beyond breaking news to curate stories and categories for readers. While Apple’s reasoning for human editors — to present compelling content to readers that its algorithms have a tough time detecting — is valid, it does bring up the question of how Apple could control what we see and how we see it if its News app becomes popular with readers and attracts a large number of users away from competing aggregation services like Flipboard, Reddit and Techmeme....
HT: Fortune
