WILLISTON — A new Williston resident who moved to North Dakota after the
hair salons she owned in Chicago closed is getting ready for her new
business venture to take off.
Kelli Cook, a 40-year-old mother of two, recently launched Munchies
Food Taxi, a restaurant delivery service that aims to fill a void in
Williston.
Cook has three locally owned restaurants participating
and is seeking more delivery drivers while she builds agreements with
larger chain restaurants.
“I want to be ready for when it goes berserk,” said Cook, who does much of the delivery driving herself.
Cook
first heard about North Dakota’s oil boom on a TV news show that aired
as she was thinking about what job options she’d have in Chicago. The
downturned economy forced her to close the salons she owned for 15
years.
“I thought, ‘Oh my god, there has to be a million men there. I can cut hair,’ ” Cook recalled.
She
moved to Williston a little over two years ago after doing some
research and learning there was a demand for hair stylists in the
growing area.
Cook started out cutting men’s hair in a barber shop
of a crew camp that houses oilfield workers. But the men were so tired
after their long shifts that they’d often cancel, and most wanted buzz
cuts or a trim above the ears.
“I like to create masterpieces and you can’t do that on a man,” Cook said.
Cook
still considers hair a passion and sells hair extensions on the side,
but she decided to use the skills she gained as a business owner and go
in a new direction.
“God directed my path differently,” Cook said.
She
got the idea for a food taxi business one cold winter evening when she
was craving restaurant food but didn’t want to leave the house. Cook
recalled that Chicago had restaurant delivery services and thought
Williston could support a similar business.
“I had a feeling it would hit Williston like a brick,” Cook said.
Munchies
Food Taxi has been operating for about three weeks, and word of mouth
and social media advertising have Cook and her delivery drivers hopping.
She
has four chain restaurants that are interested in having Munchies
deliver, but the businesses are already so busy that they’re still
figuring out how they would handle the additional volume. Customers have
told Cook that once she adds more restaurants, she’s going to be
flooded with orders.
“That’s when I’m going to get my gym shoes on and get ready,” Cook said....
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