Daily users down 87 to 89% in four years.
From Semafor, January 13:
Washington Post subscribers quit the paper en masse following owner Jeff Bezos’ decision to withhold its endorsement of outgoing Vice President Kamala Harris. But the Post’s audience problems extend beyond angry former subscribers.
Over the last four years, web traffic has cratered. According to internal data shared with Semafor in recent weeks, the Post’s regular daily traffic last year sunk to less than a quarter of what it was at its peak in January 2021. That month, the Post briefly reached a high of around 22.5 million daily active users following the attack. But by the middle of 2024, its daily users hovered around 2.5-3 million daily users....
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