STOCKHOLM, Sweden — A newspaper gave five stock analysts and a chimpanzee the equivalent of $1,250 each to make as much money as they could on the stock market. The chimp won.
After one month, the chimpanzee, Ola, saw the value of his stocks rise $190, the newspaper Expressen reported this week.
Runner-up was Mats Jonnerhag, publisher of the newsletter Bourse Insight. His stocks rose $130 from Aug. 3 to Sept. 3.
While the stock experts carefully considered their portfolios, Ola made his choice by throwing darts at names of companies listed on the Stockholm stock exchange.
One dart hit Forsheda, a small diversified company whose stock rose 44% over the month. That compared to the average 5% rise for all stocks listed on the exchange.Despite persistent rumors, it was never proven that the "chimp" was actually Burton Malkiel in a monkey* suit.
*(yes, yes taxonomy, my bad)
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Jim Cramer beats Monkey in Stock Picking Contest!
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What Jim Cramer Does After Beating the Monkey
