Thursday, April 18, 2013

"The Psychology of Small Packages"

No, not a follow-up to the Icelandic sex post.
From Farnam Street:
Sarah Nassauer, who reports on retail and consumer trends for The Wall Street Journal, explores the psychology of small packages. It turns out that subtle differences in food packaging encourage you to eat more or less.
Did you really eat that many cookies?

Packaged-food makers might know the answer, even if you don’t. Aware that people snack a lot throughout the day, they continue to introduce new packaging that encourages consumers to eat their food anytime they have an urge to nibble, what some executives have dubbed “hand-to-mouth” eating....MORE