The thing to do is follow the current law and halt sales. Allow the price to trade where it will, then offer to sell from the reserve at that price.
I'm sure true blue believers in the market economy like Jeff Immelt would heartily concur.
From The Hill:
Helium, the gas behind party favors and high-pitched voices, has become serious business for K Street.
Lobbyists for computer-chip manufacturers, medical device makers and the balloon industry are pleading with Congress to continue helium sales from a federal reserve. They say the extension is critical for scientific research and industrial production at a time when helium is in scarce supply.