Call it "storm surge pricing".
From CBS San Francisco:
Uber Surge Prices Highest Ever During Big #BayAreaStorm; Fares 3.8X Normal Rate
The Bay Area got hit by a double-whammy Thursday: the biggest storm in years, and the highest Uber fares ever, giving new meaning to ‘surge pricing.’
The Twittersphere lit up as Uber fares skyrocketed during the much anticipated #stormageddon. One woman tweeted, “when we talk about ‘storm surge’ we’re really talking about Uber prices right?”
By early morning rush hour, Uber was charging $.99 cents/minute or $4.94/mile. The minimum fare was over $16.00.For all the whiners the simple fact is there are people who can spend $100 for a twenty-mile ride and people who can't.
During times of high demand, Uber fares are subject to a surge multiplier. Thursday morning’s multiplier was 3.8 times the normal fare....MORE
(just kidding, I don't much care for Uber's style)
On a more positive note, it looks as if the winter rains are showing up, after three years of the disappearing act.
Previously:
El Niño: "The ARkStorm Scenario Could Flood California's Central Valley like a Bathtub and Cost $725 Billion"