From Fortune, July 18:
In a sea of economic uncertainty, Costco has long stood out as a lighthouse. In four decades, its hot-dog-and-a-drink combo has stayed glued to a $1.50 price tag. Equally comforting is the wholesaler’s $5 rotisserie chicken—a three-pound ready-to-go meal that puts dinner on the table for less than the price of a beer in most New York City bars.
But recent signs have indicated that even Costco might be fighting against the current. Earlier this month, its new finance chief announced the company was raising its member prices for the first time in seven years—a $5 increase for its basic plan and a $10 bump to its executive membership.
Now, the bulk retailer is giving another indication of a serious disturbance in the natural order: a new 150-meal “apocalypse bucket,” lasting up to 25 years that’s appeared online and in stores.
Available on Costco’s website for $80, the Readywise Emergency Food Bucket includes 25,280 calories of freeze-dried security for whatever the next two-and-a-half decades have to throw at the world. Inside are 80 entrees, 30 breakfasts, and 40 drink servings, with a variety of meals like pasta alfredo, teriyaki rice, and “potatoes and chicken flavored” pot pie....
....MUCH MORE
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