Attention: John Deere Shareholders (DE)

Forbes had the cuter headline: "Deere, Oh Dear (DE)" but David Gaffen at MarketBeat got more information into 400 words than you are likely to see anywhere on the net or in print:

Farming is a deliberate business if there ever was one. Betting on farming-related companies is not.

Shares of Deere & Co. are slumping, falling 9% after the maker of farm equipment stung investors by lowering expectations for the current quarter. But that hasn’t stopped the short-timers in the options market, who are betting that Wednesday’s losses will be temporary....CONTINUED

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