Thursday, May 6, 2021

Life as a Service: "Motorcycle Airbag Vest Will Stop Working If You Miss a Payment" (LaaS)

 From Vice:

Airbag vests are pretty much exactly what they sound like, garments worn by people who undertake exceedingly dangerous personal hobbies in order to slightly reduce the risk of severe bodily harm or death. For example, in 2018 the motorcycle racing circuit MotoGP made airbag vests mandatory

Since then airbag vests have become steadily cheaper and therefore more popular among recreational riders. One motorcycle apparel company named Klim, for example, sells an airbag vest called the Ai-1 for $400. In the promotional video launching the product, product line manager Jayson Plummer called the vest "a whole new era of a platform where analog meets digital and results in a superior protection story." Which is an interesting way of framing the fact that the vest includes an additional subscription-based payment option that will block the vest from inflating if the payments don't go through.

This is possible because the vest includes two components: the vest itself made by Klim and the airbag system including a small black box made by a French company called In&Motion called the "In&Box detection module." The module has the sensors and computer components that detect a crash and make the bags inflate. 

The customer buys the vest for $400 which comes with the module, but then they must download an app and choose how to unlock the module so the vest actually works: either plonk down another $400 to own the whole shebang outright—bringing the total vest cost to $800—or, as Plummer put it in the video, opt for the "subscription-based model" of $12 per month or $120 per year....

....MUCH MORE

And in totally unrelated news the World Economic Forum has removed their "You'll own nothing and be happy" video. 

Welcome to 2030. I own nothing ... - World Economic Forum
https://www.weforum.org/agenda/2016/11/how-life-could-change-2030/
Welcome to the year 2030. Welcome to my city - or should I say, "our city". I don't own anything. I don't own a car. I don't own a house. I don't own any appliances or any clothes. ... The views expressed in this article are those of the author alone and not the World Economic Forum. UpLink - Take Action for the SDGs. Take action on UpLink ...