Sunday, July 12, 2020

Michael Crichton On Speculation By (and in) the Media

Mr. Crichton had an M.D. from Harvard but never practiced, preferring writing as his vocation.
Like Isaac Asimov he had a talent for science fiction and like Asimov he was pretty good at it.
Here is a speech Crichton gave in 2002, referenced in a column by In-Q-Tel's Chief Information Security Officer for the Advanced Computing Systems Association.

This version is the copy archived by the Wayback Machine from Mr. Crichton's website. The redesigned Crichton website seems not to have the speech.
It is also archived at DocDroid with an added quote from Mark Twain.

Given in La Jolla, California, at the International Leadership Forum on April 26, 2002


WHY SPECULATE?
A talk by Michael Crichton
In recent years, media has increasingly turned away from reporting what has happened to focus on speculation about what may happen in the future. Paying attention to modern media is thus a waste of time.
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My topic for today is the prevalence of speculation in media. What does it mean? Why has it become so ubiquitous? Should we do something about it? If so, what should we do? And why? Should we care at all? Isn't speculation valuable? Isn't it natural?

I will join this speculative bandwagon and speculate about why there is so much speculation. In keeping with the trend, I will try express my views without any factual support, simply providing you with a series of bald assertions.

This is not my natural style, and it's going to be a challenge for me, but I will do my best. I have written out my talk which is already a contradiction of principle. To keep within the spirit of our time, it should really be off the top of my head.

Before we begin, I'd like to clarify a definition. By media I mean movies television internet books newspapers and magazines. That's a broad definition but in keeping with the general trend of speculation, let's not make too many fine distinctions.

First we might begin by asking, to what degree has the media turned to pure speculation? Someone could do a study of this and present facts, but nobody has. I certainly won't. There's no reason to bother.

Today, everybody knows that "Hardball," "The O'Relly Factor," and similar shows are nothing but a steady stream of guesses about the future. The Sunday morning talk shows are pure speculation. They have to be. Everybody knows there's no news on Sunday.

But speculation is every bit as rampant in the so-called serious media, such as newspapers. For example, consider the New York Times for March 6, 2002, the day I was asked to give this talk. The column one story that day concerns George Bush's tariffs on imported steel. We read:

Mr. Bush's action "is likely to send the price of steel up sharply, perhaps as much as ten percent.." American consumers "will ultimately bear" higher prices. America's allies "would almost certainly challenge" the decision. Their legal case "could take years to litigate in Geneva, is likely to hinge" on thus and such.

In addition, there is a further vague and overarching speculation. The Allies' challenge would be "setting the stage for a major trade fight with many of the same countries Mr. Bush is trying to hold together in the fractious coalition against terrorism." In other words, the story speculates that tariffs may rebound against the fight against terrorism.

You may read this story and think, what's the big deal? Isn't it reasonable to talk about effects of current events in this way? I answer, absolutely not. Such speculation is a complete waste of time. It's useless. It's bullshit on the front page of the Times.

The reason why it is useless, of course, is that nobody knows what the future holds.

Do we all agree that nobody knows what the future holds? Or do I have to prove it to you? I ask this because there are some well-studied media effects which suggest that a simple appearance in media provides credibility. There was a well-known series of excellent studies by Stanford researchers that have shown, for example, that children take media literally. If you show them a bag of popcorn on a television set and ask them what will happen if you turn the TV upside down, the children say the popcorn will fall out of the bag. This effect would be amusing if it were confined to children. The studies show that no one is exempt. All human beings are subject to this media effect, including those of us who think we are self-aware and hip and knowledgeable.

Media carries with it a credibility that is totally undeserved. You have all experienced this, in what I call the Murray Gell-Mann Amnesia effect. (I call it by this name because I once discussed it with Murray Gell-Mann, and by dropping a famous name I imply greater importance to myself, and to the effect, than it would otherwise have.)

Briefly stated, the Gell-Mann Amnesia effect works as follows. You open the newspaper to an article on some subject you know well. In Murray's case, physics. In mine, show business. You read the article and see the journalist has absolutely no understanding of either the facts or the issues. Often, the article is so wrong it actually presents the story backward-reversing cause and effect. I call these the "wet streets cause rain" stories. Paper's full of them.

In any case, you read with exasperation or amusement the multiple errors in a story-and then turn the page to national or international affairs, and read with renewed interest as if the rest of the newspaper was somehow more accurate about far-off Palestine than it was about the story you just read. You turn the page, and forget what you know.

That is the Gell-Mann Amnesia effect. I'd point out it does not operate in other arenas of life. In ordinary life, if somebody consistently exaggerates or lies to you, you soon discount everything they say. In court, there is the legal doctrine of falsus in uno, falsus in omnibus, which means untruthful in one part, untruthful in all.

But when it comes to the media, we believe against evidence that it is probably worth our time to read other parts of the paper. When, in fact, it almost certainly isn't. The only possible explanation for our behavior is amnesia.

So one problem with speculation is that it piggybacks on the Gell-Mann effect of unwarranted credibility, making speculation look more useful than it is.

Another issue springs from the sheer volume of speculation. Ubiquity may come to imply a value to the activity being so assiduously carried out. But in fact, no matter how many people are speculating, no matter how familiar their faces, how good their makeup and how well they are lit, no matter how many weeks they appear before us in person or in columns, it still remains true that none of them knows what the future holds.

Some people still believe that the future can be known. They imagine two groups of people that may know the future, and therefore should be listened to. The first is pundits. Since they expound on the future all the time, they must know what they are talking about. Do they? The now-defunct magazine Brill's Content used to track the pundit's guesses, and while one or another had the occasional winning streak, over the long haul they did no better than chance. This is what you would expect. Because nobody knows the future.

The second group that some people imagine may know the future are specialists of various kinds. They don't either. As a limiting case, I remind you there is a new kind of specialist occupation-I refuse to call it a discipline, or a field of study-called futurism. The notion here is that there is a way to study trends and know what the future holds. That would indeed be valuable, if it were possible. But it isn't possible. Futurists don't know any more about the future than you or I. Read their magazines from a couple of years ago and you'll see an endless parade of error.

Expertise is no shield against failure to see ahead. Paul Erlich, a brilliant academic who has devoted his entire life to ecological issues, has been wrong in nearly all his major predictions. He was wrong about diminishing resources, he was wrong about the population explosion, and he was wrong that we would lose 50% of all species by the year 2000. His lifelong study of these issues did not prevent him from being wrong.

All right, you may say, you'll accept that the future can't be known, in the way I are talking. But what about more immediate predictions, such as the effects of pending legislation? Surely it is important to talk about what will happen if certain legislation passes. Well, no, it isn't. Nobody knows what is going to happen when the legislation passes. I give you two examples from the left and right.

The first is the Clinton welfare reform, harshly criticized by his own left wing for caving in to the Republican agenda. The left's predictions were for vast human suffering, shivering cold, child abuse, terrible outcomes. What happened? None of these things. Child abuse declined. In fact, as government reforms go, it's been a success; Mother Jones predicts dire effects just ahead.

This failure to predict accurately was mirrored by the hysterical cries from the Republican right over raising the minimum wage. Chaos and dark days would surely follow as businesses closed their doors and the country was plunged into needless recession. What was the actual effect? Basically, nothing. Who discusses it now? Nobody. What will happen if there is an attempt to raise the minimum wage again? The same predictions all over again. Have we learned anything? No.

But my point is, for legislation as with everything else, nobody knows the future.

The same thing is true concerning the effect of elections and appointments. What will be the effect of electing a certain president, or a supreme court justice? Nobody knows. Some in this audience are old enough to remember Art Buchwald's famous column from the days of the Johnson Administration. Buchwald wrote a "Thank God we don't have Barry Goldwater" essay, recalling how everyone feared Goldwater would get us into a major war. So the country elected Johnson, who promptly committed 200,000 troops to Vietnam. That's what happens when you choose the dove-ish candidate. You get a war. Or you elect Richard Nixon because he can pull the plug on Vietnam, and he continues to fight for years. And then opens China.

Similarly, the history of the Supreme Court appointments is a litany of error in predicting how justices will vote on the court. They don't all surprise us, but a lot of them do.

So, in terms of imminent events, can we predict anything at all? No. You need only look at what was said days before the Berlin Wall came down, to understand that nobody can predict even a few hours ahead. People said all sorts of silly things about the Communist empire. I can't quote them, because that would mean I had looked them up and had facts at hand, and I have promised you not to do that. But take my word for it, you can find silly statements 24 hours in advance of the fall of the Russian empire.

So I say again: NOBODY KNOWS THE FUTURE.

Now, this is not new information. It was Mark Twain who said, 'I've seen a heap of trouble in my life, and most of it never came to pass."

If speculation is really worthless, why is there so much of it? Is it because people want it? I don't think so. I speculate that media has turned to speculation for media's own reasons. So now let's consider the advantages of speculation from a media standpoint.

1. It's incredibly cheap. Talk is cheap. And speculative talk shows are the cheapest thing you can put on television, They're almost as cheap as running a test pattern. Just get the talking host, book the talking heads-of which there is no shortage-and you're done! Instant show. No reporters in different cities around the world, no film crews on location. No research staff, no deadlines, no footage to edit, no editors...nothing! Just talk. Bullshit. Cheap.

2. You can't lose. Even though speculation is correct only by chance, which means it is wrong at least 50% of the time, nobody remembers and therefore nobody cares. People do not remember yesterday, let alone last week, or last month. Media exists in the eternal now, this minute, this crisis, this talking head, this column, this speculation.

One of the clearest proofs of this is the "Currents of Death" controversy. This fear of cancer from power lines originated with the New Yorker, which has been a gushing fountainhead of erroneous scientific speculation for fifty years. But the point is this: all the people who ten years ago were frantic to measure dangerous electromagnetic radiation in their houses now spend thousands of dollars buying magnets to attach to their wrists and ankles, because of the putative healthful effects of magnetic fields. They don't remember these are the same fields they formerly wanted to avoid. And since they don't remember, you can't lose with any future speculation.

Let me expand on this idea that you can't lose. It's not confined to the media. Most areas of intellectual life have discovered the virtues of speculation, and have embraced it wildly. In academia, speculation is usually dignified as theory. It's fascinating that even though the intellectual stance of the pomo deconstructionist era is against theory, particularly overarching theory, in reality what every academic wants to express is theory. This is in part aping science, but it's also an escape hatch. Your close textual reading of Jane Austen could well be wrong, and could be shown to be wrong by a more knowledgeable critic. But your theory of radical feminization and authoritarian revolt in the work of Jane Austen-with reference to your own childhood feelings-is untouchable. Similarly, your analysis of the origins of the First World War could be debated by other authorities. But your New Historicist essay, which includes your own fantasy about what it would be like if you were fighting in the first war...well, that's unarguable. And even better, how about a theory of the origin of warfare beginning with Paleolithic cave men? That's really unarguable.

A wonderful area for speculative academic work is the unknowable. Religious subjects are in disfavor these days, but there are still plenty of good topics. The nature of consciousness, the workings of the brain, the origin of aggression, the origin of language, the origin of life on earth, SETI and life on other worlds...this is all great stuff. You can argue it interminably. And it can't be contradicted, because nobody knows the answer to any of these topics-and probably, nobody ever will.

Then there is the speculative work of anthropologists like Helen Fisher, who claim to tell us about the origins of love or of infidelity or cooperation by reference to other societies, animal behavior, and the fossil record. How can she be wrong? These are untestable, unprovable, just so stories.

And lest anyone imagine things are different in the hard sciences, consider string theory, for nearly 20 years now the dominant physical theory. More than one generation of physicists has labored over string theory. But-if I understand it correctly, and I may not-string theory cannot be tested or proven or disproven. Although some physicists are distressed by the argument that an untestable theory is nevertheless scientific, who is going to object, really? Face it, a untestable theory is ideal! Your career is secure!

In short, there is now widespread understanding that so long as you speculate, you can't lose.

Now, nowhere is it written that the media need be accurate, or useful. They haven't been for most of recorded history. So now they're speculating....so what? What is wrong with it? ...MUCH MORE
I can't imagine being a serious journalist and having to put up with this crap from colleagues, confrères and competitors. It has to drive them nuts to watch the never-ending speculations.